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Adelaide Central Market Shopping Cart Feasibility Study

The Adelaide Central Market is a vibrant hub for food and culture. Ensuring a great customer experience is key.

The Adelaide Central Market Authority wanted to understand how people felt about introducing shopping carts. They engaged URPS to find out. 

We met the challenge head-on, delivering a mix of engagement activities to reach as many people as possible. We ran an online community survey, a business survey, and ‘pop-up’ surveys during peak shopping times. 

More than just opinions, we wanted to know why people felt the way they did. Our carefully designed questions uncovered what really matters to shoppers and stallholders. 

The result? A clear, informed decision. ACMA chose not to proceed with shopping carts—backed by real insights from the people who know the Market best.

CLIENT
Central Market Authority
STATE
South Australia
LGA
City of Adelaide
SERVICES
Engagement

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