The Central Market is a thriving hub of fresh produce, diverse cuisine and vibrant culture.  It is an Adelaide icon and a tourist hotspot.

Always striving for more, the Central Market Authority wanted to explore whether shopping carts could enhance the visitor experience.

URPS designed and delivered a survey about this idea that was simple to understand and easy to complete.  We also interviewed shoppers directly.

These engagement tactics gave us lots of useful input from customers, stall holders and the broader public.  We added greatest value by distilling all the feedback into recommended actions for the Central Market Authority.